Is the use of nostalgia in the media necessarily a conservative Essay

Is the use of nostalgia in the media necessarily a conservative impulse - Essay Example It helps the customers to easily remember and relate with past products or services, which in turn helps them to accept new or rebranded products. As a matter of fact, many companies or organizations are using nostalgia as a marketing strategy as a strategy to simultaneously reach out to new consumers and retain current consumers (Uten and Solomon, 2013). This has been triggered by the digitization of the world through technology, and the global economic trends. The global economy is highly competitive and hence there is need for retaining excellent past products, rebranding these products, as well as innovatively creating new products (Wheatley, 2007). The use of nostalgia as a marketing strategy helps in creating familiarity within the consumers and further creates curiosity to try new products or services from the same organizations or companies. The use of old products to usher in new or rebranded ones gives the consumers a sense of belonging and helps the customer to easily fami liarize and accept the new or rebranded products (Uten and Solomon, 2013). As much as there is a need to develop new products due to market competition, it is also important to relate new products with other past successful products and maintain the latter. The fashion industry has seen the development of great designs that have a conceptual vintage design (Tungate, 2008). Nostalgia has been highly used as a strategic marketing tool in advertisement, where is helps in reaching out to resident and new consumers who relate to successful past experiences with the product (Sprengler, 2009). This creates a sense of security, comfort and belonging and hence creates a strong foundation for marketers to advertise their products, which has led to mass media diversity, especially in advertisement. Pull media is a classification of traditional media, such as television, newspaper, or radio, where the consumer is willingly engaged (Bell

A summary Essay Example | Topics and Well Written Essays - 500 words

A summary - Essay Example eedom to all irrespective of the race, sex, language, and religion along with the cooperation of the international arena (United Nations, General Assembly, 1). The underlying agenda which is reflected out through the resolution of 65/166 is that of the culture. The human beings must possess the fundamentals which would be directed towards the unified respect for varied belief, culture, as well as religions. Tolerance should be geared up in every phase without fear repression and should be subjected as a valuable asset of humanity with the active promotion of the same (United Nations, General Assembly, 2). The resolution cab be viewed as an apex tool for the rejuvenating the importance of culture on the process of sustainable development at a juncture when the international actors in the development trajectory are focusing on the assessment of gaps in achieving certain objectives subjected to the promotion in the United Nations Conference on Sustainable development and summit on the Millennium Development Goals in the year 2015. The resolution moved in favor of the accumulation of relevant data and raw information sets for the purpose of de monstrating the impact of culture on the social, as well as the economic well being of the people and the societies with the formulation of national, as well as international policy ramifications. The resolution also directed towards broader mainstreaming of the culture in to the United Nations Development Assistance Framework within the field of culture and development within the recently signed MOU (memorandum of understandings) by UNESCO and the World Bank. The resolution has also opened dimensions for all the entities of the United Nations in the understanding of the correlation between culture and sustainable development with the infusion of development of indicators, statistics and that of optimal acquisition policies. The resolution leads the way of analyzing the qualitative impact of culture on the welfare dynamics for