Factors Influencing The Organic Food Market - 6312 Words

The organic food market in the US has reached new heights, with retail sales in 2010 totaling $26.6 billion; this represents a significant increase from $6.1 billion just ten years earlier (Dimitri, 2012). Organic production includes food that is grown without pesticides, chemicals, growth hormones, or genetically modified organisms (GMOs). Consumers, once buying mainly organic fruits and vegetables, have recently indicated a strong interest in a wide range of organic products, such as milk, eggs, packaged products, and other manufactured goods. Consumers buying behavior when purchasing organic food products can be determined or influenced by various personal and environmental factors. Personal factors relate to motivational, cognitive and affective processes in which psychosocial variables such as attitudes, norms, self-efficacy, skills and their underlying beliefs play a crucial role (Verbeke, 2008). Numerous factors associated with a person’s physical, social and econom ic environment can further encourage or inhibit behavior change (Verbeke, 2008). Product labeling and advertising can also have an impact on the consumers buying behavior of organic food products and can affect the consumers’ knowledge, attitudes, and decision making. Consumers want information to help them enjoy food, achieve a better diet, avoid allergens, or to know origin, ethical and technological conditions under which the food has been produced or processed. Personal factors such as health,Show MoreRelatedThe Value of Market Auditing Essay1211 Words   |  5 PagesAssess the value to small businesses of carrying out marketing audits. Illustrate your arguments with reference to an existing small business of your choice In this essay I will be assessing the value of Market auditing for small businesses using the firm Abel and Cole as a model. Market auditing is the means by which a company can understand how it correlates to the environment in which it operates. It is a way by which a company can identity its own pros and cons as they relate to externalRead MoreConsumer Behavior And Attitudes Of Organic Foods1295 Words   |  6 Pagespurchase organic foods†2 . Indicators that influence a consumer’s choice of whether to purchase organic foods were consistent across most studies: consumers cited health benefits, animal welfare, environmental conditions, and food safety as motivators for purchasing organic foods2,3,4,5,6,7. Alternatively, consumers cite high prices, lack of availability, skepticism toward certification boards’ approving items as organic, and cosmetic defects as reasons they may choose not to purchase organic food products6Read MoreThe Harvest Box Is An Australian Organic Foods Retailer1649 Words   |  7 Pagesexpand into either Malaysia or the Philippine’s market. This report aims to determine which nation will best suit Harvest Box; based on a series of socioeconomic, political and business-related conclusions and, from this, a weighted index. Harvest Box is an Australian organic foods retailer. Harvest Box has two primary products, each sold through two separate distribution channels; one-time organic snacks, and subscription packages. Whilst organic snacks are sold through both Australian retail chainsRead MoreThe Appraisal Of Whole Foods993 Words   |  4 Pagesappraisal of Whole Foods Markets competitive resources and capabilities yields a clear explanation as to why their currently known as the industry leader of organic foods sales. Those assets discussed separately below will help guide future strategic recommendations. Resource - Tangible Assets: †¢ Financial: WFM has amassed nearly $900 million in cash cash equilivents. With liquid assets of such magnitude, WFM is in a unique position to enhance it’s growth. †¢ Physical - Food Processing/Distribution:Read MoreWhole Foods And The Corporate Social Responsibility1137 Words   |  5 PagesPeople BUS 3306 AY 2017-T2 Unit 6 Written Assignment The company I chose to explore is Whole Foods and the corporate social responsibility (CSR) they adhere to. Corporate social responsibility, also known as CSR, means â€Å"a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well-being†, according to, Investopedia, (R., 2015). Whole foods are dedicated to contributing back to its people, community, and the environment while profitingRead MoreMarket Positioning : A Successful Marketing1465 Words   |  6 Pagesfirst trademark for a breakfast cereal, Quaker Oats Company has dominated the Oat meal market for over 1 century. Quaker believes that they are â€Å"Committed to uncover the power of the oat to provide families with the healthy fuel they want to help them do more of what matters.† One of the most key concepts in a successful marketing is to market positioning. In market positioning, it is ideal to be the first in a market. Studies has pr oven that the easiest way to get into a person’s mind is to be firstRead MoreAnalysis of the Western Diet and Michael Pollan ´s Point of View on the Subject1037 Words   |  4 PagesJournalist and novelist Michael Pollan writes about the trials and tribulations surrounding food in North America and raises questions regarding Western diet, which is mostly comprised of refined sugar and high fructose corn syrup and corn in general. He reiterates that chemically generated food is creating disease in North Americans; If we eliminate these factors and adopt the eating habits of less industrialized places in the world will we in our lifetime see rates of heart disease, type two diabetesRead MoreA Grocery And General Merchandise Store1362 Words   |  6 PagesRetailing is a fast-paced business that demands continuous improvement. Meijer is committed to keeping our competitive spirit strong and staying nimble and flexible to win in the marketplace. Freshness: Meijer is known for freshness. A focus on fresh food, thinking and innovation makes us better at serving our customers. Safety and health: Meijer provides a safe and healthy environment for our team members. We create a safe shopping experience for our customers and offer products and services to helpRead MoreThe Swot Analysis Of Waitrose1530 Words   |  7 PagesPESTEL Analysis of Waitrose Name Institution â€Æ' Waitrose is a chain of super-markets in United Kingdom focused on the grocery business. The organization as of 2010 had 228 retail branches only in UK making it the 6th largest retailer with a market share of 4.3% in UK (Corporate Watch, 2012). The grocery business is a major contributor to the food industry and forms the core of the retailing venture attracting many market players in UK such as Tesco, Iceland, Somerfield, Sainsbury’s, and ASDA. ThisRead MoreHeinz And Beech Nut Case Study Solution1903 Words   |  8 Pages(Labaton, 2001). The three major producers of baby food companies at the time were Gerber who still maintains a solid hold on the first place slot. Gerber has a significant presence in the baby consumer products arena, being that most companies that carry baby products typically carry Gerber baby food (Wilmer, Cutler and Pickering, 2017). The second and third place slots were held by Heinz and Beech-Nut. In an effort to secure a more solid consumer market share, Heinz decided to pursue the purchase of

Psychoactive Drugs And Its Effects On The Uk - 3996 Words

Background Psychoactive drugs can be defined as any chemical substance, whether it be of a synthetic or of an organic nature, used with the purpose of altering an individual’s psychological state of mind, mood or perception (Gossop, 1993, cited in Saggers Gray, 1998). According to Fleckenstein, Hanson Venturelli (2014), drugs are allocated into two categories consisting of illegal and legal. Illegal drugs usually consist of hallucinogenic substances such as marijuana (however, can be used for medical reasons), crack cocaine, ecstasy and others. The law prohibits use of these substances and can also result in social stigma. On the other hand, legal drugs consist of substances such as coffee, alcohol, tobacco and over the counter (OTC) drugs, to a high extent these drugs are usually socially accepted and the effects are inconspicuous if used in moderation. Statistics of drug use amongst youth in the UK According to the National Institute on Drug Abuse (NHI) (2012a), deaths regarding drug use has doubled since the 1980’s, furthermore it is stated that there are more illnesses and disabilities from drug abuse than any other avoidable health condition. There are many reasons why young people may choose to indulge in the risky behaviour that is drug use. Individuals may feel pressured by their peers, take this action out of curiosity or use it as a method for dealing with physiological or psychological problems (Better Health, 2012). A study performed by Miller and PlantShow MoreRelatedPsychoactive Drugs : The Single Convention On Narcotic Drugs1587 Words   |  7 PagesSingle Convention on Narcotic Drugs, where it was noted that the problem requires urgent and priority, and in 1984 in the Declaration on the fight against drug trafficking and drug abuse the entire conglomerate of problems, ranging from illicit manufacturing and trafficking to abuse, called shameful and disgusti ng crime. And it can be called a kind of ostrich policy† (The Single Convention on Narcotic Drugs of 1961). There are four key groups of psychoactive drugs: stimulants, depressants, opioidsRead MoreModels in the Substance Abuse Field 1206 Words   |  5 Pagesdeportment or motor function,† (DSM-IV, 4th edition) whether it is legal or illegal. Substance abuse refers to the utilization of a drug or other substances for non-medical purposes with the aim of engendering a mind-altering effect in the utilizer (MOH, 2005). It involves the utilization of illegal substances such as cannabis, misuse of licit drugs or utilization of a drug or substances for purposes other than that prescription (MOH, 2005; Rehm Eschmann, 2002). Substance abuse is one of the expeditiousRead MoreEcstasy And The Rave Culture Essay911 Words   |  4 Pagesmodernized ways of living, and no doubt these technological advances will continue to grow. As a result drugs and chemicals are far more readily available than ever before in history, especially those of illegal drugs (J.Davies N.Coggans (1991) P.6). This has led to an increase in recreational drug use (drug taking for pleasure). This clearly has implications for health issues as drugs dont only create physical health issues but can cause emotional problems, tension, destructionRead MoreAlcohol, Smoking and Drugs1160 Words   |  5 PagesAlcohol, Smoking and Drugs Before anyone ever takes a hit, or a drink, or a smoke, there is a decision made in the mind - a healthy decision or an unhealthy one. Sometimes as ourselves making a healthy choice is hard because we are tired, stressed, angry, pressured, or influenced by another person - e.g why we end up eating chocolate instead of fruit as eating things like chocolate stimulates our minds. As nicotine is legal to take at the age of 16 by law it has become a well known behaviour forRead MoreP4: Explain How Two Examples of Legislations, Policies, Standards or Codes of Practice Have Influenced Health Provision896 Words   |  4 Pagesâ€Å"Reducing drugs misuse and dependence† and â€Å"Giving all children a healthy start in life† Reducing drugs misuse and dependence This policy was enforced because a statistic was made; that between 2011 and 2012, an estimated 8.9% of adults used an illegal drug. And 19.3% of young people aged between 16 and 24 also used an illegal drug. Drug misuse has a negative effect on the health, wellbeing and quality of life of too many people. It also drains public resources. Crimes related to drugs cost theRead MoreCharlottes Case Study1573 Words   |  7 PagesLooking at the statistics for cocaine use in the United Kingdom stated on the statistics on misuse in Wales (2017). In 2014/15 there were 8,621 hospital admissions with a primary diagnosis of drug related mental health issues and behavioural disorders. In 2015 there were 2,479 registered deaths related to drugs. Drugs and alcohol occupational standards (DANOS) DANOS works in a concept sector they can operate as a strategic body, working in partnership with other health organisations. In developing DANOSRead MoreMarijuana Is The Most Dangerous For Human Health1251 Words   |  6 Pageswhen smoked or ingested, marijuana has psychoactive effects in humans. These psychoactive effects include: relaxation, heightened senses, laughter, altered perception of time, and increased appetite (What Are Marijuana Effects?). The main chemical in Marijuana that causes these effects is delta 9 tetrahydrocannabinol or THC, but there are about one hundred other chemicals in the hemp plant that are related to THC called cannabinoids. The United States Drug Enforcement Agency or DEA has definedRead MoreDrug Addiction and Drugs1219 Words   |  5 PagesDrugs Addiction Miami Beach Senior High Ashley Gonzalez Ms. Cooper/Mr.Sussman English II-Period Three 06 March 2013 Drugs Addiction Topic and Thesis Statement Miami Beach Senior High Topic: Drugs Thesis Statement: In an examination of drugs I will discuss causes of this disease/or social dilemma. I will also discuss the effect of drugs on individuals, families and society. Read MoreAlcohol Death And Its Effect On Family Life1625 Words   |  7 Pagesdifficulties and hardships of life. However, thousands of alcohol-death case happened every year and more than 1/3 of adult people drank alcohol to cause themselves in a high-risk situation.So, the long-term alcohol into the body will lead negative effect to alcohol addicts. A person who is considered consume too much alcoholic when taken a small amount of it every day. However, people who have experience with this symptoms are often unconscious of this serious disease may impact on family life, healthRead MoreWhat Are The Seven New Dangerous Drugs1621 Words   |  7 PagesThe United Nations Office on Drugs and Crime (UNODC) recently revealed that new psychoactive substances are emerging in the market in terms of both quantity and diversity. However, the paucity of data on the harmfulness and prevalence of these substances offer a challenge in facilitating risk assessment at the international level. Here are the seven new dangerous drugs that are gaining traction and notoriety: Acetylfentanyl Acetylfentanyl is a derivative of fentanyl. It has been used as a substitute

Salem Witch Trials and Thesis Statement free essay sample

Discuss how specific characters play a role in this conflict as well as how it ontributes to the meaning of the play. 3. Some of the characters in the play are blind to the truth. Choose three characters and discuss why they are blind to truth as well as how their blindness affects the outcome of the play. 4. The word crucible can be defined as a severe ordeal or a set of circumstances where people are subjected to forces that test them and often make them change. What is the significance of the title of the play? Which characters best illustrate the titles meaning? . Perform an analysis of John Proctors character. What does he represent in the play? What is Johns major conflict? How does he overcome it? What does his character reveal about the plays deeper meanings? Requirements -Your essay must be at least five paragraphs in length. -It must follow the guidelines outlined in this assignment. -It must be typed, double spaced, with one inch margins, in size 12, Times New Roman font. -Your final draft must be submitted on Wednesday, November 17. Late papers will lose 10 points per day, including weekend days. No papers will be accepted after November 24. Important Due Dates Thesis Statement: Thursday, November 4 Introduction: Friday, November 5 Gathering Support Assignment: Monday, November 8 Rough Draft: Monday, November 15 Final Draft: Wednesday, November 17 Guidelines An analytical essay provides your perspective on a piece of literature. Think of your paper as the fulfillment of the following goals: 1. You want to communicate what you have learned about Arthur Millers play, The Crucible. 2. You should create a claim or argument that provides your response to one of the prompts. 3. You must show that your claim is supported by the text. 4. You need to show that your view of this idea is correct. 5. You need to illustrate that this idea reaches beyond the pages of The Crucible. These five goals represent the five elements of your paper. The first two information on the author, play and your thesis are discussed in your introduction. The next two a discussion of how your examples support your thesis and evidence from the text- are examined in your body paragraphs. The last one a synthesis and broader implications of your analysis is presented in your conclusion. Creating a Thesis Statement and Writing an Introduction The Thesis Statement The thesis statement is the glue that holds your paper together. Once you have chosen a topic, answer the following questions: 1 . What is my claim or argument? This claim could be an evaluation, a cause-and-effect statement, or an interpretation. This claim must be a statement that people could either agree or disagree with, because the goal of your paper is to convince your audience that your claim is true based on your presentation of reasons and evidence. It should not be a simple statement of the facts. . ) What are the examples that support my claim? You must have three distinct examples to support your claim. Example: Topic: character flaws Claim: characters who could not deal with their flaws became either perpetrators or ictims of injustice Examples: Mary Warren, Judge Danforth and John Proctor Thesis #1: In The Crucible, characters who could not deal with their flaws became either victims or perpet rators of injustice. This is best illustrated by Mary Warren, Judge Danforth and John Proctor, who all exhibit some type of weakness. Thesis #2: In Arthur Millers play, The Crucible, Mary Warren, Judge Danforth and John Proctor became victims or perpetrators ot injustice because they could not deal witn character flaws. You should choose a topic and write a working thesis statement tonight. Topics and hesis statements will be collected Thursday, November 4 for approval. The Introduction Your introduction should move from general information to very specific information. You should imagine familiarizing the reader with: 1 . ) the title and author 2. ) some information about the text 3. ) your topic 4. ) your thesis and three examples. Be sure to include: 1 . A strong opening statement General 2. An establishment of the author and novel 3. An establishment of your topic More Specific 4. Your thesis statement and three examples 5. A transition into the body paragraphs Very Specific Move through this set of information in this order. This will give your introduction the appropriate set-up and flow. Example: Arthur Millers play, The Crucible, is wonderful example of how mass hysteria can spread throughout a small community. The setting of the play is Salem, Massachusetts in 1692 during the infamous Witch Trials. Miller uses these trials and the way they impacted the Salem community as a parallel to the Red Scare of the 1950s. Both time periods show the effect corrupt authorities can have on the lives of others. The authors most striking commentary is on the role individuals play in acts f injustice. Most of these acts seem to be a result of some form of character flaw or weakness. In The Crucible, characters who could not deal with their flaws became Judge Danforth and John Proctor who all exhibit some type of weakness. These characters were all at the center of plays major conflict. You must submit your complete introduction, Friday, November 5. If you are late submitting this assignment, you will lose an opportunity to receive valuable feedback as well as full credit. Body Paragraphs Once you have written an introduction that sets the tone for your essay and provides clear thesis as well as your three supporting examples or details, your next task is putting together your body paragraphs. Each body paragraph should consist of three parts: 1 . an introduction of the example being discussed 2. support for this example in the form of a quote 3. n explanation of how this example support your thesis. Each paragraph should consist of 6-10 sentences that provide the following: 1 . A topic sentence that introduces your example/supporting detail 2. An explanation of the example that connects it to your thesis statement 3. Textual support for your example in the form of a quote with a proper lead-in 4. An explanation of how this quote connects to your thesis statement 5. A concluding sentence that allows you to transition into the next paragraph Stick to proving your thesis and avoid summarizing or retelling the plot. This is not a book review. Thesis Statement: In The Crucible, characters who could not deal with their flaws became either victims or perpetrators of injustice. This is best illustrated by Mary Warren, Judge Danforth and John Proctor, who all exhibit some type of weakness. Mary Warrens flaws lead to the imprisonment of John and Elizabeth Proctor as well as Johns execution. Early in the play, she is described as a subservient, naive, lonely girl (1043). These characteristics allow her to become Abigails pawn. It is clear that Mary is unaware of Abigails plans to accuse Elizabeth of witchery using a doll Mary made in the court. She weakens when Elizabeth is arrested based on this evidence even though she knows the doll could not have been used for witchcraft. When John Proctor takes her to the court to save his wife, she maintains her allegiance to Abigail nd girls. During intense questioning in the court, Mary exclaims, mioure the devils . Ill not hang with you! He come to me by night and every day to man! sign (1102). When the situation becomes too extreme for Mary, she abandons any notion of telling the truth and falsely accuses John Proctor of witchery. She allows herself to be used by the other girls and is too afraid to present the truth to the court. Mary Warren gives in to her fears and fails to save the innocent people she could have protected due to her weak character. This flaw contributes to the acts of njustice against John Proctor, who is imprisoned, tortured and eventually hanged. The Crucible Essay Gathering Support Assignment You should use at least one quote per body paragraph in your essay. Remember that each quote must directly support your example and thesis. In other words, it should illustrate that point you are trying to make. Use this sheet to gather support for your essay. Thesis Statement: Example One (First Supporting Detail): Quote: (page number): ( How does this connect to your thesis? Example Two (Second Supporting Detail): Example Three (Third Supporting Detail): Writing the First Draft The first draft of your essay is due in class Wednesday, November 17 for peer editing. As you put together your first draft, use the following reminders/guidelines: Introduction -It should set the tone for the entire essay and begin with a strong opening statement that is connected to your topic. It should start with general information about the play, author and your topic. It should provide a clear thesis statement that presents an argument or claim based on an interpretation of the play. It should provide the three examples being discussed. Body Each body paragraph must discuss one example from the text that supports your thesis statement. Each body paragraph must include a quote from the text to support your example. Remember that each quote must be sandwiched between a lead- in and a follow-up. Put the page number you got each quote from in parenthesis at the end of the sentence containing the quote. Integrating Quotes Using MLA Style Short Quotations To indicate short quotations (fewer than four typed lines of prose or three lines of verse) in your text, enclose the quotation within double quotation marks. Punctuation arks such as periods, commas, and semicolons should appear after the parenthetical citation. Question marks and exclamation points should appear within the quotation marks if they are a part of the quoted passage but after the parenthetical citation if they are a part of your text. For example: Early in the play, she is described as a subservient, naive, lonely girl (1043). During the intense scene, Mary exclaims, mioure the devils man! Ill not hang with you! He come to me by night and every day to sign (1102). Long Quotations Place quotations longer than four typed lines in a free-standing block of text, and mit quotation marks. Start the quotation on a new line, with the entire quote indented one inch from the left margin; maintain double-spacing. Only indent the first line of the quotation by a half inch if you are citing multiple paragraphs. Your parenthetical citation should come after the closing punctuation mark. When quoting verse, maintain original line breaks. (You should maintain double-spacing throughout your essay. ) For example: Nelly Dean treats Heathcliff poorly and dehumanizes him throughout her narration: They entirely refused to have it in bed with them, or even in their room, and I had no ore sense, so, I put it on the landing of the stairs, hoping it would be gone on the morrow. By chance, or else attracted by hearing his voice, it crept to Mr.

The History of Long

The development of technology is, by all means, a positive trend, but it is constantly bringing new apples of discord. It was not long ago when people tried to get accustomed to tiny discs for DVD instead of VHS format. The new millennium has brought new choice: HD-DVD VS. Blu-Ray. The two formats do not differ greatly, though each of them has a feature desired by users.Advertising We will write a custom research paper sample on The History of Long-Lasting Rivalry Between HD-DVD and Blu-Ray specifically for you for only $16.05 $11/page Learn More Blu-Ray has more capacity whereas HD-DVD is more attractive because of the lower price. Interestingly, the battle was not confined to pure technology. Film studios played a very important role in the rivalry which resulted in the victory of Blu-Ray format. The history of the famous battle started in 2004 when two versions of â€Å"next generation high-definition DVD players and discs† were introduced (Hil l and Jones 2009, p.240). The Blu-Ray format was created by â€Å"a consortium† of 9 companies, electronic producers. The major companies of this camp were Samsung, Sony, Pioneer (Null and Lobur 2006, p.358). This format’s rival, HD-DVD, was developed by two famous companies, Toshiba and NEC. From technological perspective the two formats do not differ drastically. Both formats provide significant improvements as for sound and picture quality, if compared to conventional format. Thus, Blu-Ray has 25 GB data capacity, whereas HD-DVD has 15GB data capacity (Vogel 2010, p.163). However, Blu-Ray format offers significantly better resolution than HD-DVD does and this can be regarded as a very huge plus. Admittedly, many customers long for better quality of picture and sound. Nevertheless, the major advantage of HD-DVD is that it is significantly cheaper. Thus, HD-DVD discs and players are cheaper than their Blu-Ray counterparts. Basically, the forces of the two camps were q uite equal: there were advantages and downsides in both rivals. Thus, both parties found the way to outweigh the rival’s forces. Both companies’ worked out â€Å"a key strategy† which presupposed the interference of film studios, both companies tried to get studios â€Å"to commit to issuing discs based on their format† (Hill and Jones 2009, p.240). Many people understood that the format â€Å"with the biggest range of movies on offer† will inevitably win â€Å"leaving the losing format to slowly die out as it becomes uneconomic† (Grimming 2007).Advertising Looking for research paper on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This decision could leave HD-DVD behind since Sony owned two companies (MGM and Columbia Pictures) and it also made an arrangement with such companies as Fox Studios and Disney. As far as Toshiba is concerned they also obtained the support of Paramount, Universal Studios and Warner Brothers. However, in 2005 Paramount and Warner Brothers announced about their support of Blu-Ray format citing â€Å"Blu-Ray’s momentum among other studios and its strong copyright protection mechanisms† (Hill and Jones 2009, p.240). Blu-Ray did not hold such strong positions for a long time and in 2007 DreamWorks Animation and Paramount announced that they would release their products in HD-DVD format â€Å"exclusively† for eighteen months (Grimming 2007). In fact, Paramount’s comeback evoked different talks which were favorable for Sony. Paramount supported HD-DVD because Toshiba paid $150 million for that. Sony could not waste such an opportunity to boast with its product stating that HD-DVD was losing and Toshiba was absolutely â€Å"desperate† since paid that huge amount of money to the studio for its support (Hill and Jones 2009, p.240). However, even these measures did not strengthen HD-DVD’s position muc h. Thus, Blu-Ray Disc Association reports that â€Å"67 per cent of high-definition titles available at the start of July [2007] in Britain, France and Spain were being sold by the studios in Blu-Ray (BD) Format† (Grimming 2007). Admittedly, these â€Å"star wars† could last for years, but Sony found one more way to strengthen Blu-Ray’s position on market. Sony decided to incorporate Blu-Ray format in â€Å"next generation PS3 gaming console and its Vaio line of PCs† (Hill and Jones 2009, p.240). Admittedly, this could be a very effective move since numerous gamers worldwide would like to play in high-resolution format offered by Blu-Ray. Nevertheless, Sony’s plans were not realized that soon since they face some technological problems which postponed the introduction of new products to the market. At the same time Microsoft announced that it would support HD-DVD players that â€Å"would work with its own gaming console, Xbox 360† (Hill and Jones 2009, p.240). Again, the two camps had approximately equal forces.Advertising We will write a custom research paper sample on The History of Long-Lasting Rivalry Between HD-DVD and Blu-Ray specifically for you for only $16.05 $11/page Learn More It goes without saying that the two camps produced players for their formats. This production was another strategy to gain dominance on the market. Thus, in 2006 both companies presented their players. It is necessary to mention that the first items sold by Sony contained some faults and this spoiled Sony’s image (Hill and Jones 2009, p.240). Nevertheless, soon all the defects were removed and Sony regained his leading position. Moreover, by this time Sony managed to introduce its game consoles which become very popular. Sony’s PS3 could not only be used for playing games, but they could play movies as well, though it is reported that not many PS3 users actually used this function (Grimming 2 007). At this point it is necessary to mention that some electronic manufacturers (e.g. Samsung) produced players which supported both formats (Grimming 2007). However, they were very expensive (twice more than players supporting one format) so they were not very successful. Basically, people should have made their choice. The year of 2008 was really successful for Sony since it put an end to the prolonged battle for dominance. Thus, in 2008 Warner Brothers started supporting Blu-Ray exclusively. Besides, Wal-Mart and Best Buy also decided â€Å"to go exclusively† with this format (Vogel 2010, p.163). Basically, this was a complete victory of Blu-Ray. HD-DVD began losing its supporters. The battle of the formats came to an end. In conclusion, it is possible to state that the two formats did not differ greatly in terms of technology. The battle was more concerned with strategy rather than technology. It turned out that Sony’s strategy was more effective.Advertising Looking for research paper on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Though, both companies, Sony and Toshiba, resorted to such means as producing players, or adjusting the format to video games, the major role in the battle belongs to film studios. Film industry is now one of the most powerful industries since it has millions of customers. Admittedly, millions of people worldwide buy discs to watch their favorite movies. Clearly, studios had the final word in the battle of formats. Major film producers were choosing the most appropriate ally in the world of formats. The whales of cinematography decided that Blu-Ray would suit best their needs. Thus, Sony obtained more support from studios which resulted in Blu-Ray format’s victory. This can be regarded as one more manifestation of the great power of cinematography which rules minds and formats. Reference List Grimming, R 2007, ‘Blu-Ray Vs. HD-DVD: Disc War Divides Top Electronics Fair’, Digital Journal 25 August. Available from http://www.digitaljournal.com/. [31 March 2011]. Hil l, C Jones G 2009, Strategic Management Theory: An Integrated Approach, Cengage Learning, Mason, OH. Null, L Lobur, J 2006, The Essentials of Computer Organization and Architecture, Jones Bartlett Learning, Sudbury, MA. Vogel, HL 2010, Entertainment Industry Economics: A Guide for Financial Analysis, Cambridge University Press, New York, NY. This research paper on The History of Long-Lasting Rivalry Between HD-DVD and Blu-Ray was written and submitted by user Mariyah Matthews to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.