Googles Competitive Strategy: Analysis

Googles Competitive Strategy: Analysis a) Cost Leadership Strategy-Any organization achieves competitive advantages by able to produce goods or services at a low cost. It lowers the operating costs in order to achieve this strategy. Cost advantage is the main objective of this strategy. Costs are tried to be marginalised in every step of the production of goods or services. But low cost of production of goods or services does not mean that pricing would be low as there can be a high promotional cost for the goods or services. Products can be priced competitively so as to achieve bigger margin than the competitors. b) Differentiation Strategy-Organization adopting this strategy attains competitive advantage through satisfying customer needs. This results in competitive pricing of the differentiated product or services and higher margins for the organization. The organization adapting to the differentiated strategy will incur more cost than before for creating the competitive advantage of the product or service. This cost can be compensated by increase in sales of that particular product or services. c) Focus Differentiation/ Cost Leadership Strategy- Focus strategy is focusing differential or cost leadership strategy on a particular segment of the market. The source of Googles competitive advantage comes from the infrastructure of database Google has created over the years, relevance of search results, cost of executing the search speed of the search, product offering from AD words to social networking site to mobile application platform. Distinctive competency of an organization can be defined as how the company differentiate its product and services from the competitors, how to segment the market, price their products and what is the range of the products available with the company. Google scores over its competitors over relevance of search results, cost of executing the search and the speed of the search. This is the differentiation advantage Google is having over their competitors. Googles competitive advantage comes from the infrastructure they have built over the years. Continuous innovations, ease of use, relevancy in results are some Googles distinctive competencies. Googles ability to connect with the internet users, advertisers, website owners differentiates it from the competitors. Google has technological advantage over its competitors as they use high performance system which can take workload more than the general systems. Because of this capability they have a cost advantage over their competitors. 2) What value does Google create for customers and advertisers? Googles customers are advertisers ranging from a SME to large scale enterprises to the end users like the common man. The sites are ranked according to the key words and the key words have got some price tags. The advertisers put their advertisements of products and services in Google and they pay to the company when someone clicks the advertisements. Googles Ad word is the latest addition to this foray. Google also pay the other companies to display Googles advertisements. Google is continuously reinventing itself to be miles ahead of other companies. So with the addition of millions of internet users every year worldwide internet has became the latest buzzword. Whichever organization wants to be ahead of the competition they have to be present in the cyber space and who else than the search engine giant Google to show the way. The relevance of search results cost of executing the search and the speed of the search and continuous innovations makes Google the ultimate destination for advertisers as well as the end users. Let us take an example of Google Ad words. The benefits advertisers can get are The customer can easily set up the Google Ad word within 30 minutes. Advertisements will be displayed at the right hand side of the website. Customer does not need a website. They can be an affiliate marketer to promote their products. Customer can market any type of product using Ad words. Customer can sell their own products like eBooks, music etc. Customer can test market their product before the original launch. They can specify the budget they want to spend on each day. Advertisements can be country specific, city or town specific. Customer can split test their Advertisements to see which is working and then can put their best Advertisements. Google cannot afford to lose the customers attention and trust. Some years ago average search time was 3 seconds and they have bought it down to .2 seconds and now they are working towards reducing the time further. Also the relevancy of search result has to be maintained to retain the customers if it means losing in revenue for the company. So we can have an idea about the value Google wants to create for the advertisers and the customers. These are the intangible values Google is creating towards their customers. 3) Apply the four building blocks of competitive advantage to Google. Analyse each factor by providing detailed examples from the case. Ans- For any organization efficiency, quality, innovation and customer responsiveness are the four building blocks of competitive advantages for their products and services. a) Efficiency- In order to achieve efficiency a company needs to have economics of scale, learning, experience, good marketing, Research and development, optimum use of Human resources and infrastructure. (Jones, 2007) From a mere 10000 search in a day to 75% of search made using it has came a long way. The revolution in hardware technology coupled with innovation it has considerably reduced its unit cost. Googles optimal use of Human resources can be seen as only 650 employees are there in Google worldwide. They claim that their employees are 50 to 100 percent more productive than their competitors. b) Quality-Quality of goods or services can differentiate one organization from the other. Maintaining quality will lower the defects and operating cost increasing the profitability of any organization. (Jones, 2007) Google has maintained the relevancy of search result to retain the customers if it means losing revenue for the company. c) Innovation-Google believes in continuously reinventing itself by innovative products. At the start Google found a way to generate revenue from the corporate by keywords bidding and advertisements. Some years ago average search time was 3 seconds and they have bought it down to .2 seconds and now they are working towards reducing the time further. So Google is continuously trying to innovate and upgrade its technology as well as strategy to be ahead of the competition. d) Customer Responsiveness-Customer responsiveness can be defined as giving products or services to customer at their price what, when, where they want. Google has worked in the same way. It has given its advertisers and end users the ease of search, speed, reliability and deliverability at a cheaper price. As their business is customer centric they do not hesitate to test market a product or services before the actual launch and seeks feedback from the user to improve it. The RD division of Google invites its users to their lab and includes them in the development process of the new products as well as enhancement of the existing one so by seeking their feedback. 4) What business-level strategy is Google pursuing? (Identify the strategy and justify your answer) Ans -According to the Google CEO they never made any strategy but what they have made is what the customer wants. In my opinion they are pursuing cost leadership strategy as well as differentiation strategy. Google has technological advantage over its competitors as they use high performance system which can take workload more than the general systems. Because of this capability they have a cost advantage over their competitors. Google scores over other competitors on the technology advancement.It scores over its competitors over relevance of search results, cost of executing the search and the speed of the search. The value it has already created in the mind of consumer if the product or service is differentiated customer will not be price sensitive. 5) What corporate-level strategy and international strategy has Google implemented? (Identify the relevant strategies and justify your answer). Ans-Corporate level strategy decides which business and which market the organization should look to enter. An organization needs corporate-level strategy to a) penetrate the existing market, b) Wants to enter new market with existing product, c) develops new product for existing market, d)develops new product for the new market. The business options are wether to work in the same business or diversify, wether to cater the home or national market or to go international. Google saw China as a fast growing competitive market. They entered in to an agreement in 2006 and Google is known as google.cn. This was a market development strategy followed by Google. From the year 1999 Google has presence in China but due to censorship issues Google was losing its market to Chinese origin search engine Baidu. From the year 2002 to 2007 Baidus market share went up from 3% to 58%.This promoted the search engine giant to enter in to an agreement with China and to operate its office from China abidin g the laws of censorships. In 2006 there were over 105 millions of online users only in china and that was only 8% of the Chinese populations. So Google sensed the opportunity in that market and entered in to an agreement with them. In the year 2003 Google took over Pyra Labs, a blog company to strengthen the speed and relevance of articles searching in its search engine. In the years Google has acquired YouTube (Video Streaming Company), JotSpot, Gap minders Trendalyzer, Adscape Media, Peak Stream Technologies. Google has enter new market with the existing product, new market with new product as well as tried to penetrate the existing market with new product. It has also diversified form their main business of internet advertisement and has gone to acquire a radio advertising company dMarc.

The Aging Musculoskeletal System

The Aging Musculoskeletal System Crysany Arroyo GE 258 ITT Technical Institute Osteoporosis Osteoporosis is a disease that is described by low bone mass and loss of bone tissue basically thinning of the bones that lead to weak and fragile bones. Bones are always in a state of changing where new bone tissues are replacing the old bone tissue in order to keep the strength. It affects men and women but it is usually a disease that affects mostly women.However when someone is diagnosed with osteoporosis it means that the bone tissue and mass is not replaced as fast with new bone tissue which is one factor of osteoporosis. Another factor that causes osteoporosis is a deficiency in estrogen which typically occurs in menopause causing low bone density because of the drop of estrogen. The probable effects on an everyday life of an 84- year old thin white female maybe critical. Since the bones become so thin and have low bone density, a minor fall can cause a fracture. Osteoarthritis Of all b one deficiencies osteoarthritis is the most common.It typically comes with aging and wearing of the joints. The joints have a protective cartilage(cushion that separates the joint from the bone) on the end of your bones that once you get older wears down damaging the joints. It affects both men and women. Generally before the age of 45 it affects men and affects women normally after the age of 55. The causes of the osteoarthritis are not due to injury or wear and tear of the joint although can have an increase in the severity but mostly has to do with the natural aging of the joint.It mostly affects the hands, feet, knees and hips. In an 84 year old thin white female osteoarthritis can be painful. Stiffness is a symptom of osteoarthritis which cause pain after inactivity of the joint after a period of time. Muscular Atrophy Muscular atrophy unlike the other diseases I’ve mentioned is specifically targeted at the muscles. It is a disorder that causes progressive deterioration and weakness of the muscles. There are different types of muscular atrophy. There are 3 types that affect children before they turn 1.The most severe of them all occurs before birth, around 30-36 weeks of pregnancy which is called Type 0. The other two types I and II which affect that child at birth or around the first few months. In adults there are two types. Those types are the Finkel type and Type IV which usually affect adults after age 30. Muscular atrophy occurs generally with age, however it can also be caused by injury, birth defects, stroke. Spinal cord injury and sometimes can occur due to osteoarthritis.An 84- year old white, thin small boned white female with muscular atrophy can have back pain, walking problems, and limited range of motion which are some of the many symptoms of the disease.References 1. What is osteoporosis and can it be treated? (2011, Nov 09). Liverpool Echo, pp. 22. http://search. proquest. com/docview/902777135? accountid=27655 2. What causes osteo porosis?. (2010). Osteoporosis: A Guide to Prevention & Treatment (2010), 5. 3. What you should know about osteoarthritis. (2012). American Family Physician, 85(1), 57-58 4. Ask dr. H: What causes osteoarthritis? (2012, Feb 27). Press of Atlantic City, pp. n/a. http://search. proquest. com/docview/923715946? accountid=27655 5. â€Å"spinal muscular atrophy† A Dictionary of Biomedicine. Oxford University Press Inc. Oxford Reference Online. Oxford University Press. ITT Educational Services. 27 April 2012 <http://www. oxfordreference. com/views/ENTRY. html? subview=Main&entry=t312. e8720> 6. Spinal muscular atrophy: What it is and how to cope. (2008, ). New York Amsterdam News, pp. 37-37. http://search. proquest. com/docview/390101328? accountid=27655

Graphics Communications Industry Essay

Graphics Communications Industry, according to the College of Technology at the University of Houston, is defined as the processes and industries that create, develop, produce, and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. Its products make possible learning, enjoyment, enthusiasm, and business. These products like books, magazine, maps, invitation, etc. are part of people’s daily life. Graphic Communications includes those market sectors that exploit the technologies of printing, publishing, packaging, electronic imaging, and other associated industries. They are often referred to as the graphic arts, print, or imaging industries. Graphic communication companies are entrepreneurial and innovative. Ideas are created on the computer and carried through different stages that can include the Internet as well as printed forms of several types and variations. Due to the emerging technological advances, companies in the business have expanded services such as creative design, e-commerce, web page design and hosting, mailing, fulfillment, and a multitude of services that provide parallel marketing beyond the major printing activity. (Education Summit for the Graphic Arts 1) The field of Graphic Communications is obviously a technology-based system. It includes the developing technologies of computer-age press, image generation, data repurposing, designing and posting internet web pages, interactive multimedia, digital photography, electronic digital imaging, and desktop publishing. Furthermore, it offers a lot of career opportunities. Thus, it contributes a lot to the economy. It needs millions of people in a range of challenging technical, creative, or professional activities. They vary from small companies with a few workers to large plants with several hundred people on multiple shifts. Almost all companies have acquired modern computerized equipment and stay updated with technology changes taking place in the industry. The top ten leading states in total number of graphic communication employees are California, Illinois, New York, Pennsylvania, Texas, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. (Education Summit for the Graphic Arts 1) REFERENCES: â€Å"Graphic Communications Industry. † (2006). College of Technology, University of Houston. 7 April 2009 †¹http://graphics. tech. uh. edu/industry/industry. php†º â€Å"The GraphicCommunication Industry: A Quick Overview. † (April, 2008). Education Summit for the Graphic Arts. 7 April 2009 †¹http://teched. vt. edu/gcc/HTML/CareerInfo/PDFs/GraphicCommunicationOverview. pdf†º

Theodore Roosevelts Contributions to American Political...

Theodore Roosevelts Contributions to American Political Thought Throughout his tenure as a civil servant, Theodore Roosevelt perpetually involved himself in matters of reform. Well read and well traveled, Roosevelt expressed his wide array of political thought out of experience as well as an underlying desire to see the United States establish itself as a world power under the ideals of a democratic republicÂâ€"a wolf amongst sheep on the world scene. The nations twenty-sixth president laid the framework for foreign policy as we know it. He pressed reform amongst big business, and rallied for the rights of the laborer. Conservationism as well as environmental protection and preservation became issues at the forefront of Teddys†¦show more content†¦Theodore Roosevelt placed great emphasis on the conservation of natural resources and the protection of the environment. These were subjects which were for the most part absent from the realm of politics. Roosevelt brought them to the forefront of American politics; ever since, candidate s for political office have found it necessary (and sometimes greatly advantageous) to take a stance on environmental issues. He proclaimed, I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us, (TR New Nationalism). During his presidency, Roosevelts progressive yet conservative stance on environmental issues led to the addition of more than 125 million acres to Americas national forests. Teddy believed that conservation was a great moral issue placing the lives and safety of future generations at stake. Though environmental concerns are not presently at the top of Americas political agenda, the American public is charged with the task of preserving our land and resources for the benefit of our descendents. 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